PASO ROBLES — Two sold-out concerts featuring Cardi B and Blake Shelton, and an increase in Carnival revenue highlighted a super-fun 2019 California Mid-State Fair. “Let’s Have S’More Fun!” was in full effect with multiple new activities, demonstrations and special events at the 2019 California Mid-State Fair.
BUD LIGHT CONCERT SERIES For the fourth consecutive year, the Bud Light Concert Series featured “sold-out” concerts. Cardi B on Saturday, July 20 and Blake Shelton on Sunday, July 21 were both “sold-out”. All in all, more than 76,000 tickets were sold to the 2019 Bud Light Concert Series. Other top-selling shows were Old Dominion, Miranda Lambert, Zac Brown Band, Lynyrd Skynyrd, Billy Idol and Smokey Robinson.
OVERALL ATTENDANCE Total overall attendance remained flat at 426,000 (unofficial). While official ticket counts will take several weeks to calculate, the Fair wishes to sincerely thank all those who participated in, and/or attended the 2019 Fair!
CARNIVAL Helm and Sons Amusements, Inc. of Colton, California generated $1,270,000 in total revenue, a 3.3% increase from 2018. Part of the increase was due to the Opening Day promotion where all carnival rides were free with paid Fair admission. Riders were so impressed with the carnival that they returned day-after-day.
SPONSORSHIPS For the third consecutive year, revenue from corporate sponsorships exceeded the $1 million threshold, increasing a whopping 10.4% from 2018, to just over $1.4 million dollars. For the first time ever, over 100 local, regional and national businesses sponsored the Fair (105 total).