This honor cements the Chamber’s influence in the industry 

ATASCADERO — The Atascadero Chamber of Commerce has been selected to lead the 2026 Western Association of Chamber Executives (WACE) Conference in Tucson, Arizona, one of the most prestigious gatherings for chamber professionals nationwide. This honor cements Atascadero’s influence as a driving force in shaping the future of chamber leadership and economic growth. 

“Our Chamber is leading the way — not just for Atascadero but for chambers across the country,” said Cross. “Being selected to guide the 2026 WACE Conference is a testament to the impact we’re making and the strength of our business community.” 

Under the leadership of President & CEO Josh Cross, the Atascadero Chamber continues to rise as a powerhouse in the industry. Cross himself has earned the esteemed Accredited Chamber Executive (ACE) designation — one of the highest honors in the profession. This distinction is reserved for leaders who meet rigorous standards of excellence and demonstrate an ongoing commitment to innovation, advocacy, and business success. 

Vice President of Membership Julie Matthews plays a pivotal role in the Chamber’s success, driving growth, engagement, and community impact was also recognized at WACE for completing the intensive three-year Academy program — an achievement requiring 180 hours of specialized training in chamber management. In addition to this milestone, Julie was honored for 15 years of dedicated service, reinforcing her critical role in cultivating business growth and community connections. 

With this national recognition, the Atascadero Chamber continues to set the bar for excellence, championing local businesses while shaping the future of chambers across the country. As the team prepares to lead the 2026 WACE Conference, their influence and leadership will help define the next generation of chamber professionals. 

For more information, visit atascaderochamber.org

Feature Image: Atascadero Chamber of Commerce Vice President of Membership Julie Matthews (center) is awarded a certificate for completing the three-year Western Association of Chamber Executives (WACE) Academy program. With her are Chris Romer, CEO of the Vale Valley Chamber of Commerce (left), and Kami Welch, WACE Board Chair and CEO of the Arvada Chamber of Commerce. Contributed Photo