By Blake Ashley Frino-Gerl
Hearing Aid Specialists owner Peter Lucier says a high school friend’s father had a hearing problem, and seeing how hearing loss can affect relationships, he was inspired to work in the “hearing improvement world” to help families stay connected.
“A great day for me is when I have a patient come in, frustrated with their hearing loss and after a hearing evaluation and calibrating the hearing aids, they can hear better in less than 60 minutes,” Peter says. “I have had patients shed tears of joy when we turn the aids on for the first time. Nothing is more exciting for me.”
The business, with locations in Atascadero and San Luis Obispo, also includes Peter’s wife, co-owner and office manager Nicole, as well as patient care coordinators Abby and Makaila, whom are “experts in navigating the ever-changing world of insurance and reimbursements.”
Peter can also repair hearing aids when purchased elsewhere. They carry major brands, including Phonak, Widex, Starkey, Oticon, and Resound, some of which Peter has toured their manufacturing centers, staying current with changes in the industry.
Over the past 25 years, he has had as patients World War II veterans, some surviving Nazi occupants, and Pioneer Day Kings and Queens. Forming lasting relationships with many patients, he is often asked about his twin daughters, who were 2 years old when they opened and now are 24.
Active in the Paso Robles Optimist Club, Paso Robles Elks Lodge, and recently volunteering at The Boys & Girls Club annual dinner, Hearing Aid Specialists is “busier than ever before,” even in a world of online retailers. Guidance and personal attention can’t be beat. “Modern hearing aids are similar to minicomputers or smart phones, and it takes a lot of knowledge to know what you are doing,” Peter says. They meet everyone’s budget, believing quality is best long term.
Hearing Aid Specialists of the Central Coast, Inc.
7070 Morro Road, Suite D, Atascadero
(805) 460-7385
slocountyhearingaids.com
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