58 students to participate in the annual program

ATASCADERO — The annual Jr. CEO program, coordinated by the Atascadero Chamber of Commerce, will conclude with Jr. CEO Business Day on Sunday, March 24. The event, showcasing Jr. CEO participants selling their products, will take place in The Plaza on El Camino Real across from Sunken Gardens in downtown Atascadero from 11 a.m. to 2 p.m. The community is invited to attend and support the small businesses.

The program provides a unique educational opportunity for elementary and junior high students by offering five virtual workshops focused on entrepreneurial skills. Sessions include fundamentals for setting up your business, cost models, safety and food preparation, marketing and customer service, and savings and money management.

“A favorite thing learned from the Jr. CEO Program, is how I can take my fun bead-making hobby and turn it a profitable business,” said 10-year-old Mila Gonzalez, who calls her business Baha Beads. “Last year, by making beads with my sisters, we were able to take the whole family the California Mid-State Fair.”


“I am inspired by this program. It creates family unity and allows students to think beyond the classroom,” said Alexis Gonzales. “This program empowers our youth to think entrepreneurship. Thank you, Atascadero Chamber of Commerce, for making an impact in the lives our youth.”

Josh Cross, Chamber President/CEO, led each virtual workshop. Participants received an interactive workbook for each session. 

“I can’t wait to see how these young entrepreneurs contribute their talents to our community,” Cross said. “The Chamber is thrilled to invest in tomorrow’s leaders today.”

The Junior CEO Program is sponsored by Better Business Bureau, Carmel and Naccasha, Central Coast Party Factory, Central Coast Moving Co., Gannage Design and Construction, Kiwanis International, Mountain Mike’s, Quilter’s Cupboard, RA Architects & Engineers, Rotary International, San Luis Obispo County Office of Education, and San Luis Obispo Credit Union.

Feature Image: Levi Cogan, who calls his business Birdy Bungalows, displays birdhouses he made from used pallets during last year’s Jr. CEO Business Day. This year’s Business Day will take place Sunday, March 24, in The Plaza on El Camino Real. File Photo by Christianna Marks