By Heather Young & Hayley Mattson
Native to the Central Coast, Peter Lucier found an early calling and passion for the hearing impaired as a young man in High School. A close friend’s father suffered severe hearing loss and Peter was able to see firsthand the effects it had not only the individual but the family members as well. This ultimately developed his passion and desire to become a licensed hearing aid dispenser. Peter studied and received hands-on training at the world headquarters of Starkey Labs with company founder, Bill Austin. In addition, Peter underwent advanced training in the smallest, nearly invisible style hearing aids, and continued his education by traveling to Denmark to learn directly from the European hearing aid manufacturers.
In 2002, Peter along with his wife Nicole, who is the office manager, opened their first practice in the North County.
“We were in private practice from 2002-2012 and then decided to sell to a corporate company” Nicole stated.
After the sale, Peter continued to work with that company until early 2017, however, his deep desire to offer a more relaxed, personalized, family-friendly environment and patient-centered care lead he and his wife to open two private locations now known as Hearing Aid Specialist of the Central Coast. One at 7070 Morro Road in Atascadero and the second at 12326 Los Osos Valley Road in San Luis Obispo.
Both Peter and Nicole have made it their mission to make caring for your hearing needs easier than ever before by offering a full arrangement of services that can be provided in your home or at one of their convenient locations in Atascadero or San Luis Obispo. Personalized care is of the utmost importance to them and with their ability to offer both common and uncommon products to assist you or your loved ones, you can be sure that all your needs can be taken care of locally. Their mutual passion is to help people rediscover their best quality of life through better hearing.

“Peter provides very personalized service,” Nicole said, “We are family owned and our two daughters have been known to greet you from behind the desk.”

Peter tests the hearing of individuals who have suspected hearing loss and then determines a plan in order to provide them with the best device. Widex and Phonak are his favorite hearing aid brands to fit for new patients, however, he does understand that a new device is not always what fits patient needs, Peter specializes in fixes as well.
“Whether it’s our mobile hearing care, offering our full array of services in the comfort of your home or care facility, or our extensive hearing aid repair equipment that enables us to offer same-day repairs, we’ve designed our business with your satisfaction in mind,” Peter said.
Be sure to visit the Lucier family at Hearing Aid Specialists of the Central Coast for all your hearing needs, and onine at