Owner says she has seen customers return two to three times just in the first week of opening the new location

NORTH COUNTY — Patch — Children’s Thrift Boutique, owned by local Alayna Bugg, moved her brick-and-mortar storefront from Paso Robles to Atascadero earlier this month. She stated that her reason behind the change was not only due to expanding the shopping experience in her storefront but also because of a tourist-to-local ratio that needed to be fixed to grow her business.

“When I originally made my business plan, I was initially looking to open in Atascadero,” Bugg said. “On my way to sign one lease, I discovered the Paso location on Spring.”

In the moment and for the time being, Paso Robles welcomed Patch with open arms and Bugg was able to build a community around her business she refers to as her “Patch family.”

“Within my first year of opening Patch in Paso, I was also planning [our] wedding at that same time. Then, months later, I got pregnant with our first child. Now, I just packed up and moved to another town,” said Bugg, who recognized that with all the ups and downs that her new business had gone through, her Patch Family continuously supported her business. “I felt like I needed to come back and give them something more. Right now, we have customers driving from all directions in Central California, and I needed to meet them more in the middle that was always worth the drive.” 

Already, Bugg says that she has seen customers return two to three times just in the first week of opening the new location. 

“It feels great to be reassured that I made the best business decision possible,” Bugg said. “I love seeing the old and new customers light up and smile when they walk in. This is our happy place.”

Bugg described the new Atascadero storefront as “Bigger, better, brighter, and just overall everything good from Paso — came to Atascadero and is here to stay.” 

With the bigger storefront, Patch has expanded its women’s boutique selection, and Quirky Kid Handmade, an exclusive children’s clothing brand, now offers custom clothing orders while Jess will sew in person at the shop as well.

Bugg and her team are proud to have two separate cashier and trading counters, a full wall of windows, beautifully designed gold racks, green walls, and more. They welcome shopping to the public Tuesdays through Saturdays from 10 a.m. to 4 p.m., and you can trade your new or gently used children’s clothing sizes newborn-7/8 from 11 a.m. to 2 p.m. on weekdays, Saturday by appointment. See the shop’s website shoppatchthriftboutique.com for more information.

Check out the new and improved storefront, along with Patch’s low-priced, carefully curated, thrifted items for children at 7425 El Camino Real, Atascadero.

Patch no longer operates at their storefront in Paso Robles as of Aug. 15.

Feature Image: Patch — Children’s Thrift Boutique has opened its new storefront at 7425 El Camino Real in Atascadero. Photo by Patch Thrift