Celebrating outstanding women making a difference in business and the community 

ATASCADERO — The Atascadero Chamber of Commerce, in partnership with the American Association of University Women (AAUW) — Atascadero Chapter, is now accepting nominations for the highly anticipated Women of Influence North County (wINC) program. Nominations are open through Friday, Aug. 1, at 11:59 p.m.

wINC honors extraordinary women across North County who are creating meaningful impact in their industries and communities. The program uplifts and celebrates these leaders, while also serving as a source of inspiration for future generations and fostering valuable connections across the region. Proceeds from the program directly support AAUW’sTech Trek program, helping empower young girls in STEM. 

“Our goal is to highlight women who are shaping the future of North County through their leadership,  innovation, and community involvement,” said Josh Cross, president and CEO of the Atascadero Chamber of Commerce. “Their stories not only inspire, but also promote a culture of empowerment and equality in our region.” 

This September, wINC will spotlight three exceptional women, each of whom will be honored at a special luncheon on Thursday, Sept. 11, at SpringHill Suites by Marriott in Atascadero. Attendees will hear each honoree share their personal stories, achievements, and visions for the future. One standout woman will be selected from among the three to receive the prestigious 2025 Woman of Influence Award, presented at the Chamber’s Annual Awards Dinner and Gala in 2026. 

Community members and organizations are encouraged to nominate women who exemplify excellence, leadership, and community impact. Nominations can be submitted at atascaderochamber.org/women-of-influence-north-county 

For more information about sponsorship opportunities or the nomination process, please contact the Atascadero Chamberof Commerce at (805) 466-2044. 

Feature Image: (From left) Elissa Williams, Yessenia Echevarria, and Young Won were last year’s nominees for the Atascadero Chamber of Commerce’s Women of Influence North County (wINC) Award, with Williams eventually winning the honor. Nominations for this year’s wINC will be accepted starting on Aug. 1. Photos by Hayley Mattson/ATN