Native to the Central Coast, Peter Lucier found an early calling and passion for the hearing impaired as a young man in High School. A close friend’s father suffered severe hearing loss and Peter was able to see firsthand the effects it had not only the individual but the family members as well. This ultimately developed his passion and desire to become a licensed hearing aid dispenser. Peter studied and received hands-on training at the world headquarters of Starkey Labs with company founder, Bill Austin. In addition, Peter underwent advanced training in the smallest, nearly invisible style hearing aids, and continued his education by traveling to Denmark to learn directly from the European hearing aid manufacturers.