La Michoacana: Family shares their love of ice cream with the community
By Blake Ashley Frino-Gerl Seven months ago, on Oct. 23, 2022, husband and wife Ramiro and Mayra Medina opened La Michoacana in Atascadero. The name refers to how ice cream is made just as they do in Michoacan, Mexico, according to Mayra. It is a family business in...
Cross Talk: A Dynamic New Partnership Between The Atascadero Chamber And The Hispanic Business Association
By Josh Cross Nine years ago, Sue Hubbard of Farmers Insurance in Atascadero saw a need for Hispanic businesswomen to have a collaborative space to discuss their unique challenges as minority business owners. Now as we move into 2023, I'm thrilled to share about an...
Fire Update: Atascadero fire on US 101 at San Anselmo
The City of Atascadero released a press release regarding the local fire: Atascadero Fire and Emergency Services responded to a reported vegetation fire on Highway 41 near Los Altos. Firefighters were able to quickly gain control of the fire and kept it under ¼ acre....
Alert: Fire reported in Atascadero off Highway 101 and San Anselmo
A brush was reported around noon Northbound Highway 101 today in Atascadero under the San Anselmo bridge along the embankment. As of 1:50 p.m. the northbound right lane is still closed. Atascadero Fire and Emergency services are in the scene and it appears to be under...
Speaking Their Language
Sue Hubbard's upbringing near the border led to a love of horses, a connection to the Spanish-speaking community, and the formation of the HBA For the last nine years, Sue Hubbard has been well-known as a Farmer's Insurance Agent in Atascadero, but it's the things...
California Mid-State Fair — The Allure of The Competition
Photos contributed by: Jessica Baker-Ballantyne and Adriana Gomez Rivas Simone Smith What is it about a county fair that makes it so alluring, drawing hundreds of thousands of visitors and participants from miles around for this annual event? Sure, our own...
MISSING: Sheriff’s seeking public help in locating Atascadero man
ATASCADERO — On July 6, the Sheriff's Office received a report regarding a missing person. Darren Santangelo, a 35-year-old male, was reported missing by a family member. According to the report, Santangelo was last seen leaving his residence in the 7500 block of...
SLO Food Bank provides 6,500 nutritious breakfast bags to children in need
Breakfast Bags contain three weeks’ worth of nutritious, easy-to-prepare food SAN LUIS OBISPO COUNTY — Starting in June, the SLO Food Bank is distributing over 6,500 bags of nutritious shelf-stable breakfast meals and healthy snacks to children and families in need...
Community ready to return the love as Malibu Brew owner faces cancer
Over $27,000 raised to support the owner's medical expenses ATASCADERO — Malibu Brew, the beloved coffee shop in Atascadero owned by Paul and Lakhena Say, is facing new challenges due to health issues. Unfortunately, Paul, a Marine veteran, has recently been diagnosed...
Jim Lewis takes oath of office and becomes Atascadero’s new city manager
Lewis has almost 30 years of city government experience ATASCADERO — City employees, friends, neighbors, and local business owners from throughout Atascadero came out to support Atascadero's new City Manager Jim Lewis as he took his oath of office on the morning...
